Final Storyboard
I’m doing an information movie about overweight, mostly in the U.S. Food Rules by Michael Pollan, Mc Donalds vs. Burger King, overweight in the U.S by numbers (children, adults) It should be informative and funny.
I love animated videos! That’s why I choose Smith & Foulkes. Their work is extraordinary and just so beautiful. They inspire me!
Genre
Vector. This contains a lot of vector based graphics and it feels like vector is the genre of this video.
Structures and Composition
The camera movement of this video os great. It’s such a nice flow as you are following the engine around the fantasyland. The fantasyland feels so big, endless. There’s so much going going on as the camera wanders over the fantasyland, in high and low speed it takes us from scene to scene where a lot of stuff i going on.
Image and Image Type
Everything is animated so it’s all vector based. Beautiful imagery, the graphic designer did a great job. It’s all very bright and colorful and the images almost feel alive.
Symbols and Symbol types
HATE is seen often in the video, created in grass, trees, sun etc. It feels strange having the negative word HATE everywhere when it’s such a happy nature, all bright and colorful. But that’s also the message of the video, so after I’ve seen it twice I really got it.
Time
This motion graphic is 1.32 minutes long. There’s no transitions like we’ve seen in the motion graphics, the camera movement does the work in this video. So there are no shapes transitioning into other shapes.
Sound
I love the song/voice used for this video. The man who is talking and singing sound like a man from the countryside to relate to all the animals, so we get the feeling of being on a farm. All the extra effects like fishes jumping in the water add a peaceful feeling.
Intent
Intent is to get people to start using diesel instead of regular gas for their car to prevent the nature for falling apart and be good to the animals health. That’s why the graphic feel is so peaceful and beautiful and HATE portrayed in the background. The animals have a beautiful landscape where they live and we humans destroy it with the exhaust from our cars.
Meaning
The meaning of this motion graphics is to inform people about diesel in a graphic way, no numbers or boring facts, just plain picture that informs in a easy way how to make the world a better place to leave for animals and nature.
For me this is kind of hard. because at first I thought it was a VECTOR, but then I looked at “Brand New School” and it didn’t look the same as this one. Can it me a fluid one? The example PSYOP reminded much more about this movie than VECTOR. But then VECTOR is used in this movie, but I will go with Information Design for now.
The screen is being used very well. Theres a lot of movement and shapes that gives the movie a nice flow. It’s also a lot of camera movement - it feels like you’re in the movie. That you are following the characters in the story. “WE WORK WITH THE BEST” followed by “LOCAL BUSINESSES” is brilliant to me! What a nice transition of one shape to another one. At 00.23 the shape and text “GROUPON” flips and turns into a transition to another scene - that’s very nicely done!
There isn’t many images used in this movie, it’s practically all vector.In the beginning of the movie they animated a calendar that includes images. This is commercial images that’s for advertising their business.
The shape of the “GROUPON” logotype is often seen, either as just the logo or like a transition. There are a lot of other symbols & shapes; people, buildings, landscape, calendar etc. The movie is containing shapes that we know of, there’s not a lot of abstract shapes. Sure, there’s very nice transitions and graphic elements but most of them are portraying “human” shapes like the buildings, airplanes, calendar, furniture, letter etc.
This motion graphic is over 1.30 minutes long, so it’s not a very short motion graphics nor a long one. It gets the message across in time needed. The transitions are very fast and well done! Shapes turn in to other shapes and sound added to almost every motion. The motion have a very nice flow in time and isn’t too slow or fast.
The voice are suiting to the graphic movie. The man is talking kind of fast to keep up with the speed of graphics, but not too fast. The little sounds relating to the movement in the movie; text, figures, airplanes etc. The basically have sound for almost every move that matters in the movie.
The intent is to by beautiful graphics make a subject interesting for people. In this case it’s everyday deals that they keep on just one website. You often see those annoying commercials about savings and almost every food commercial have a weekly/monthly deal for you. What if you could skip all those commercials and ads and just search whatever you want on only one website?
The meaning of this motion graphics is to observe people to GROUPON - a website that give deals as discounts on events and more. The meaning is basically to get the message across in the time needed and by that time explain why the customers should choose them. Why GROUPON is the best alternative and that they would be stupid to miss it out!
I found these posters, magazine pages etc online and they took my breath away. Amazing use of size, contrast, hierarchy and customized grid.
“11 Essential Tips for Good Print Typography”
http://www.spoonfeddesign.com/11-essential-tips-for-good-print-typography
This article stood out to me the most because I always seem to have a problem with the outcoming of the print: the colors aren’t the same as on the computer, problems with the bleeding or maybe the text is too small on that big piece of paper. There is always something. So that’s why I wanted to read this article! It had a lot of great points about contrast, grid, overlaping text etc. I was thrilled that the authour of the article talked about “forbidden” things about typography. He showed creative piece of art as examples that really gave the message across. First he talkes about how you always should use grid and stick to it, but later on he tells us to be more creative than that. I love that! You should alwas stick to the grid, but the grid doesn’t always have to look the same. As long as you have a good balance in your design it doesn’t matter.
He gives a good point about white space as well. Less is more. It really looks more clean and professional with just a smal text and a lot of white space. Also the repeating of words for a more graphic feel is great. I think people almost are afraid sometimes to think outside the box, because the’re afraid of making a typographic mistake. Like the texts bleeding outside the paper, you have to be creative to come up with that and not be afraid of trying it. If you try, you almost certainly get a better design. It doesn’t always have to be black text on white paper, or perfect grid, but it still have to look good.
I totallt loved this article and it gave me knownledge of what to think about before I print!
Happy/Sad : My concept for happy/sad is a bunch of letters laying as a group on the grass. My main characters are the E and T. All the other letters are sleeping but the E and the T wake up and try to get up from the bottom. The succeed and get very happy, jumps up in the air, but then falls down again on the others - sad!
Slow/Fast: This is also a story about the E and the T. T is on the beach and relaxing when E comes (sounds as a car) and start t chase the T - fast motion. When he finally reaches the T he slows down - slow.
Spider Man 2 Title Sequence
Creator: Kyle Cooper
Texture/Pattern: cobwebs, magazine pages (comic book feel)
Color: The colors has the theme of the old comic book Spider Man (old style)
Size: everything changes between small and big, close and far way.
Shape: There are different shapes appearing as the title sequence go on, all in the theme of cobwebs in a comic book appearance.
“Any Human Heart”
- I love the color palette of this film title. The warm colors mixed with the red really pops and is easy on the eye. I really like how the designer played with the geometry - the sun becomes a huge circle, evolving in to a rectangle. It’s all connected.
Art Director: Hugo Moss
Design and Animation: Paul McDonnell
Animation: J.G. Wilson
Music: Dan Jones
Commissioned by: Carnival Films for Channel 4 (UK)
